DESIGN LIKE A DOMESTIC ABUSER™
Most businesses test how customers use their products.
We test how perpetrators misuse them.
Design like a domestic abuser™ is an AI-assisted product misuse simulation delivered through a facilitated, confidential workshop.
You'll identify how perpetrators exploit your products – and what to do about it.
What isn't designed to protect will be
exploited to harm.
How it works.
Three hours. Facilitated. AI-assisted. Confidential.
Put your team in the perpetrator's chair.
Six evidence-based perpetrator personas.
Their motivations. Their tactics. Their playbook.
The threat actor most organisations don't test for.
Reveal how your product could be exploited.
AI-generated tailored misuse scenarios based on your product, sector and perpetrator profile. See which features could be targeted, how harm could occur and where controls may fail.
Leave with three artefacts.
Perpetrator threat matrix.
Misuse journey map.
Priority risk gap register.
Built for the teams responsible for customer safety.
ROLES.
Product and service design
Product management
Risk and compliance
Customer vulnerability/advocacy
Risk and compliance
Customer experience
SECTORS.
Banking
Insurance
Superannuation
Telecommunications
Essential services
Government
Every scenario is based on real threats.
Drawn from research, survivor testimony, regulatory guidance, safety by design frameworks and known patterns of product misuse.
Same product.
Different outcomes.
No one designed their products to cause harm. But everyday products are being misused in ways you never expected or intended.
Joint accounts. Online access. Billing and credit. Smart meters. Chatbots. Automated controls.
All features that are routinely weaponised to monitor, control, threaten and financially trap customers experiencing domestic abuse.
Financial safety by design™ helps you to identify and reduce the risks to your customers who are in unsafe situations.
Why Flequity?
Built by the pioneer of financial safety by design™.
Flequity Ventures is an independent advisory firm specialising in disrupting financial and tech-facilitated abuse through smarter product design.
The simulation draws on years of research into how products, services and systems are weaponised, alongside our practical experience working with businesses, industry associations, governments and regulators to design safer customer outcomes.
Using red-teaming methodology from cyber security testing, the simulation allows organisations to assess their products for financial safety risks.
What our clients say.
"Catherine put a huge amount of effort into designing a tailored workshop for us and I believe this had a real impact in terms of engaging teams in the wider business on the topic.
She supported us to engage a wider range of people in the business on the topic of DFV and weaponisation of services and products as part of our scoping approach.
The workshop was practical and also educational. The flow-on effect for customers will be that we are taking steps to improve our safety by design approaches and culture to help support customer autonomy and safety." – Grace Rapoport, Wannon Water